[change leader.]

After leaving a Consumer Behavior class, I decided to take a VALS Program test, a marketing and consulting tool that categorizes your consumer behaviors. Here’s what I got...

"Your primary VALS type is Experiencer, and your secondary type is Innovator. The primary VALS type represents your dominant approach to life. The secondary classification represents a particular emphasis you give to your dominant approach."

Innovators

Innovators are successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services.

Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Innovators are among the established and emerging leaders in business and government, yet they continue to seek challenges. Their lives are characterized by variety. Their possessions and recreation reflect a cultivated taste for the finer things in life.

Experiencers

Experiencers are motivated by self-expression. As young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.

Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis they place on looking good and having "cool" stuff.

...Looks like a learned a little something in business school.

[20Five]

After being tagged almost 25 times, I finally gave in...

1. My idea of a good night is drinking a couple beers and watching the History Channel.
2. I plan to visit every major Asian capital city before I die. I’m half-way there.
3. I supposedly bang anything.
4. I eat shit like you for breakfast.
5. I tend to quote my brother a lot. I wish I had his command. He was always the more articulate one between the two of us.
6. I have a feeling that the world is going to end. Someone please prove me wrong.
7. I love how my apartment number became the name of my clique of friends.
8. I’ve met this girl who drives me crazy. Literally and figuratively.
9. I named my left arm “The West” and my right arm “The East.” I call my hugs “Manifest Destiny."
10. Every time I look in the mirror in the morning, I feel like I’m slowly turning into my dad.
11. I was a fan of good “emo” music, before it was trendy. The scene sure isn’t what it used to be.
12. Some strands of my facial hair grow in dark red.
13. I lived in Bangkok, Thailand for the first years of my adolescent life. I was a diplobaby.
14. I’ve driven the same 1994 Nissan Altima since high school. Her name’s Eugenia. She’s a trooper.
15. My best friend and I are complete opposites. I can’t believe we’ve gotten along for so long. Thanks for the memories, asshole.
16. I get my sense of rhythm, and work ethic, from my mom.
17. My first expense once I get a job after college….is buying an English Bulldog. I’d name him “Pogi”.
18. I tend to use the phrase “touch base” quite a lot. No, I don’t play baseball. No, that is not a sexual reference.
19. My life runs on Gmail, and Dr. Pepper.
20. I realized no matter where I go in the world, everything still looks like Jersey.
21. My sister picked 75% of my current wardrobe. She is the reason why I am remotely attractive.
22. I made a bet that I wouldn’t hang out with Asians in college. I now owe Bryan Fong $50.
23. I’ve become everything I used to make fun of as a kid. I work in a cubicle.
24. My biggest pet peeve is name-dropping. Get off the bandwagon and make a name for yourself.
25. The three things I want to be in life are an entrepreneur, an academic, and an entertainer. In other words… I want to own the world, know the world, and show the world what I’m made of.